Step and repeat backdrops and banners provide subtle marketing. Viewers consciously or subconsciously take in your logo as they pose for pictures, view photos from the event, or visit your trade show booth. Order a custom step and repeat backdrop to get ready for your next appearance.
What Do Step and Repeat Mean?
Step and repeat banners display your logo multiple times across the canvas. Typically, your logo appears in an alternating pattern instead of straight columns for added visual appeal. Businesses usually stick with one logo. If the event has multiple sponsors, several logos can appear in a staggered pattern.
Why Do You Need Step and Repeat Backdrops and Banners?
Step and repeat retractable banners display your logo and fill empty space behind a trade show display. Visitors enter an enclosed space surrounded by your branding that creates a memorable impression. Display your logo by itself, or alternate between a logo and illustration to mix up the pattern.
These banners also advertise your business at red-carpet events. Guests stand in front of your step and repeat the backdrop as they smile for photographs. When photographers share the images, your logo’s reach may appear all over the Internet. Hundreds of thousands of people may see the pictures in news articles, slideshows, industry publications, and social media profiles.
Some industry leaders make these images their profile pictures, earning you even more exposure. These images now serve as marketing material that showcases how your company makes appearances at high-end events.
What Should You Consider When Buying a Step and Repeat Banner?
To start, consider the logo itself. Two or three logos can fit on a banner and remain large enough to be seen from a distance. Simple logos with large lettering provide maximum visibility.
Additionally, consider the size of the banner. Custom step and repeat backdrops and banners for trade show booths will need to fit the allotted space. For red-carpet events, consider how many people will be in front of the banner for photos. A larger-sized banner allows for group photos with the logos still visible.
Make the Most Out of Your Step and Repeat Retractable Banner
With proper care, you can use your backdrop indefinitely or until you change your logo. A step-and-repeat banner stand creates a smooth, tight surface free of tears or wrinkles. Retractable banners are easy to transport and stay clean and dry until you’re ready to use them again. Store your rolled backdrop in a case if it’s not retractable to preserve the material.
Order Step and Repeat Backdrops and Banners in Kansas City, MO
Advertise your company with Happy Signs custom signage. We produce everything you need for your store, display, event, and advertising campaign. If you have existing signage, we’ll evaluate how well it promotes your operation and suggest new ideas. Contact us today to request a free consultation.
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