Outdoor signs for business are a must-have for advertising.
Thousands of businesses of all sizes across Kansas City, MO, rely on custom signs to
generate leads and establish a tight sales funnel. In this article, we will
look at how custom business signs enable better advertising. But before we do
that, let’s describe the purpose of advertising itself.
What is advertising?
Advertising is the paid presentation and promotion of products,
services, and ideas by the sponsor. The goal usually is quite simple: influence
peoples’ buying decisions to your favor. There are three basic objectives of
advertising:
- Inform – Raise brand awareness
and inform prospective customers about the product - Persuade – Promote a sale
directly or indirectly by brand association - Remind – Reinforce the
brand and build top of mind recall
How Advertising Helps
Businesses Achieve Their Advertising Goals
Virtually any indoor or outdoor sign can be put to ‘advertising use’; however, advertisers prefer signs that will draw maximum impressions (views) and have the most significant potential to drive sales. Find out how custom signs help businesses satisfy the three objectives of advertising.
- Inform
Customized signage lets you portray your brand exactly the way you want to. Custom colors, shapes, graphics, and messaging mean every sign is focused on your goal. Use storefront window signs, vinyl banners, channel letters, A-frame, and other types of signs to promote your products and services.
According to the Outdoor Advertising Association of America,
there are over two million spots in America where you can place your physical ad. Choose from a wide range
of locations in Kansas City, MO, where you want to advertise.
- Persuade
Branding and messaging are two of the most critical factors in design. Begin by considering what messaging your outdoor signs for business want to convey. Signage must lead prospective customers through the sales funnel; a clear call-to-action will convert interest into leads.
Once the intended messaging is clear, its branding elements
should be included. These include colors, fonts, business names, logos, and
other details. Strong branding helps raise brand awareness; it also leverages
the goodwill in the brand and drives sales.
- Remind
Remarketing the promotion and retargeting the audience are
essential for maximizing the effectiveness of the advertising campaign. Custom
business signs are persistent, which makes them excellent for repeat marketing.
Unlike digital advertising, TV ads, and radio spots, where ads are presented
only once, running ads is an expensive proposition.
Advertise Without Breaking the
Bank
Advertising is easily one of the most expensive activities any
business can undertake. Fortunately, affordable custom signs are allowing
businesses of all sizes in Kansas City, MO, to promote themselves.
Speak to a representative about custom
business signs. At Happy Signs , we are committed to working with businesses to
maximize their reach.
The post How Custom Signs Help Businesses Achieve Their Advertising Goals appeared first on Happy Signs .
