Window Graphics: Let your Glass Speak for Your Brand
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Windows are one of the most powerful marketing tools a
business has – and often some of the least utilized. Look at businesses up and
down the main street and you will find so many that do little more than promote
the name of the business name in a slightly stylized font. Window graphics can do much more
than just replicate the information the signboard above the frontage – they can
become real mouthpieces for your brand.
Storefront graphics are right in the natural line of sight,
and are therefore prime real estate. Use them right and they’ll build brand
awareness like nothing else. In this article we are looking how storefront
windows can be used to convey branding and turn heads.
1. Informative windows
Branding is all about perception and creative vision.
Recreate your brand with messaging on the window which will entice people to
read/view it. Whether it’s witty comments, unique artwork or information about
products and services, make your windows your own. It’ll make them distinctive
and allow you to capitalize on a branding opportunity.
2. Promote online and social media
In this day and age the internet is intrinsically linked to
real world sales. Promote any online services the business offers (such as
curbside pick-up, online orders, free shipping) and social media channels. It’s
a great way to introduce passers-by and even existing customers to a whole new
dimension of the brand. Don’t underestimate the power of word-of-mouth!
Gone
online because of Covid-19? Let your storefront tell the whole world about your
new online store!
3. Sales, discounts and promotions
Take the popular clothing line ‘Gap’ as an example; have you
seen one of their stores not promoting a sale lately? Promotions, sales and
discounts are not only effective sales tools they can become intertwined with
the brand too. Window decals are easy to install and remove, making them ideal
for flash sales. Use them to convey a sense of energy and create excitement for
the brand.
At
Happy Signs creative graphics are a specialty of ours and
we know how to make your business stand out.
Tips for making the most of
window graphics
Window decals are one of the most cost-effective signs you
can get for your business. There is virtually no cost associated with applying
these to windows, they are non-destructive and are inexpensive to print. That’s
basically billboard-like advertising on your front windows for little or no
cost.
That said, window designs cannot be a motley collection of
creative looking designs. The messaging must lead a journey of discovery that culminates
in a sale or ends with brand association. What should be displayed on
storefront graphics depends heavily on the nature of the business, its location
and the target market. Here are a few window signage elements that must be
incorporated regardless of business:
Product or service promotion
Incorporating elements of the brand
Outlining a clear call-to-action
Integrating social media handles
Unique window decal ideas
from Pinterest
We scoured Pinterest to find some interesting window ideas for you. *Happy Signs does not own these images.
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