Truck wraps are a common sight on our roads. Couriers,
internet providers, tradespeople have their business name emblazoned across the
sides of their pick-ups, vans, and trucks. However, businesses are increasingly
looking at car decals as a means of advertising and branding.
Company cars – essential tools of the trade for traveling salespeople, taxis, utility companies, first responders, and restaurant delivery vehicles, to name a few – have not typically been wrapped. You would be hard-pressed to tell a ‘commercial’ car from a private, self-owned vehicle. It’s why business owners are looking to install vinyl wraps. Vehicle wraps are a fantastic way to reach millions of people in a large city like Kansas City, MO. But how effective are they as a means of advertising? Should you be considering car wrap advertising for your business?
Car Wrap Advertising Has Too
Many Benefits for Your Kansas City, MO, Business to Ignore
Wraps aren’t just a great advertising medium for brick-and-mortar
stores; a whole new segment of online businesses is also turning to vinyl wraps.
After all, who doesn’t want to make the most of free advertising and branding
opportunities! Find out why car decals are a great way to advertise your
business.
- Local reach – According to marketing
estimates, about 85 percent of the customer base of a business is located
within 5 miles of it! Cars are a great way to target this local clientele. - Maximize advertising spend–According to 3M, fleet
graphics can deliver a CPM (cost per thousand impressions) of $0.48, the lowest
of any means of outdoor advertising. - No recurring rent–Unlike with billboards,
businesses don’t have to pay a monthly rental fee to install and display their
advertising on their vehicles. - Meaningful promotions –Since businesses target a
relatively smaller target audience, messaging can be much more tailored and
impactful. - Convert with calls-to-action – Increase
conversion rates with simple, meaningful messaging. People are far more likely
to trust CTAs that meet their needs rather than generic ones. - Tracking performance – Display phone numbers,
URLs, and social media handles that can be tracked easily (phone calls, online
shopping, or form fills)to gauge the performance of messaging. - Optimize routes – Cars can be tracked, so
you can use GPS traces to figure out which routes yield the most conversions. - Affordable and changeable–Vinyl wraps are inexpensive
and easy to install. That means wraps can be refreshed regularly to maximize
advertising potential. Safe adhesives mean no damage to the paintwork when they
are taken off. - Practical benefits – There are a number of
practical benefits of getting wraps too: they increase the longevity of the vehicle,
protect the original paintwork from chips and scratches; and you don’t have to
update the vehicle with the Florida Department of Highway Safety and Motor
Vehicles every time you get the wrap changed.
Speak to Happy Signs
today about graphics for your company cars today. Our team
makes the entire process turnkey: we design, print, install and maintain wraps.
The post Are Car Wraps a Good Investment for Your Kansas City, MO, Business? appeared first on Happy Signs.
