“How can I get my business to stand out among the competition?” It’s a question that a lot of people ask. The answer? Custom signs
If you are looking for a company that designs and manufactures custom signs in Kansas City, MO with a reputation for delivering on time and exceeding expectations, Happy Signs is the company for you.
For more information on custom signs and the products we made, contact us, and talk to a member of our team.
Custom Signs That Convert
Here are a few things to keep in mind when choosing a custom sign for your business:
Understand Your Audience
It doesn’t matter what you are trying to sell, you have to understand your audience. What are their wants and needs? If you are selling a product aimed at children, you need to use bright colors, and cartoonish aspects that will appeal to them. If you are trying to convey a professional presence, you need signage that looks crisp and sharp, such as custom metal signs or acrylic lobby signs.
Design
Your design is everything. There are so many companies and businesses in the world trying to sell the same products. The difference between relating to your customer base or pushing people away could be the design you choose. For example, if you are trying to sell a healthy food product with a custom vinyl decal, the smart choice would be to incorporate the color green in your design.
Stay True to Your Product
This one sounds obvious, but it is shocking how many forms of advertising choose to try something that has nothing to do with their product. Have you ever seen a commercial, and at the end asked yourself “What was that about?” This happens all the time in the advertising industry. People try to be quirky and creative, but all they do is push people away from their business. So be sure to get your message across in an effective way.
Understand Your Location
You can be unique, and try different things, but do not go too far off the beaten path: especially for your storefront sign or vehicle wraps, or graphics. A storefront sign is often the first impression you will make on passersby. If you try something too over-the-top, it could push people away—be a familiar and trustworthy source that they know they can depend on.
Indoor Signs vs. Outdoor Signs
There is a big difference between custom indoor signs and custom outdoor signs. The purpose of custom outdoor signs is to get people inside your business, while the purpose of custom indoor signs is to create a fantastic experience for your clients and customers while they are in your establishment. Indoor signs should showcase sales and promotion and influence impulse buys at the point of purchase. You also need custom signs inside your business to establish your branding so people remember your name.
Outside, the goal is to be enticing. If you can entice people into your business with a well-designed sign, you have a chance at turning them into a customer. Give them good service, and soon you will have a repeat customer. But it all begins with getting them through your door.
Happy Signs: Your Premier Local Provider of Signage Solutions
If you are looking for custom signage in Kansas City, MO, look no further. Happy Signs is here for you. We are ready to help any business that wants a new custom sign personalized for their business.
Contact us at (816)-746-6655 to book your free educational consultation.
