Did you know in recent years, custom vinyl banners have been
one of the very few out-of-home marketing tools that have seen growth. Like television ads, print ads,
and radio ads, most have received declining interest because of
digital advertising. Vinyl banners, on the other hand, have managed to remain
relevant in 21st-century marketing.
One of the biggest reasons for that is that custom banners offer an excellent way to directly target a local audience. No wonder Microsoft, Apple, Netflix, and Comcast remain among the top 10 companies in the U.S. that rely on printed banners to promote themselves.
Whether you are a small or mid-sized business, a
brick-and-mortar store, or even a local service provider, banners are among the
best ways of energizing your marketing campaigns.
Tremendous Advertising Options
According to the Outdoor Advertising Association of America,
there are at least two million spots in America where you can install your business’s banner. That includes bulletins,
billboards, buses, arenas, shopping malls, and numerous other places where you
can display a banner. It means business owners in Kansas City, MO, can install ads
exactly where their intended customers are most likely to see them. Install
banners locally; use them as way finders to lead people to your establishment,
or advertise close to competitors.
Target a Real, Local Audience
One of the biggest challenges any marketing campaign faces is
targeting real-world clientele. The best boardroom plans to capture a specific demographic
or design creatives for an audience struggle to translate into effective
marketing. Custom banners let you reach the exact audience you want to, without
having to second guess strategies. According to experts, up to 85% of customers
live within five miles of the business, making banner advertising in Kansas City, MO,
essential.
Persistent
Marketing
One of the mantras of marketing is repeat marketing. It means a concept must be remarketed, and an audience retargeted before the idea will take hold. Traditional mass marketing efforts such as TV and radio ad spots are far too infrequent to have a meaningful effect; newspapers and publications don’t have the reach they once did. On the other hand, banners are visible for as long as you want them, building brand recalls every time passers-by look at them.
Inexpensive
Banner printing is relatively inexpensive, allowing you to
print tens or hundreds of custom vinyl banners to install across the city. The
affordability of custom banners makes them accessible for all types of
businesses; it also gives companies the ability to project a large presence. In
the case of event marketing, they make it possible to sustain event promotion and
frequently replace the banners.
At Happy Signs, we work with businesses, event organizers, and
marketing firms to create promotional signage. Our banner printing service
accepts large and last minute orders. Design, printing, and installation (if
required) are handled in-house. Speak to a representative to get a banner
printing consultation.
The post How Banners Make Your Marketing Efforts More Effective appeared first on Happy Signs .
